The declining revenue from traditional voice services, the deceleration of data growth and the rising participation of cable companies in the traditional telco space (voice and broadband) are increasingly affecting telcos’ traditional business segments. Over the past few years, telecom operators have tried to broaden their scope of action by intensifying activities in the media segment and by bundling services together to improve ARPU, increase customer loyalty and reduce churn in their voice and data segments.
By offering IPTV and convergent services, operators can leverage their current network infrastructure and capture a greater slice of the household expenses. This technology also brings some advantages to traditional pay-TV delivered over satellite and cable because it allows for the delivery of significantly more content and functionality. Thus, the combined advantages have led many service providers to make the investments that are necessary in order to capitalize on an IPTV offering.
This report examines the main regulatory restrictions that operators in Latin America face when launching IPTV services in the region. We look at some of the strategies that have been adopted by some telcos to overcome these restrictions. Our analysis focuses on three countries — Argentina, Brazil and Mexico — where different regulatory hurdles have been penalizing incumbent operators and delaying the development of the IPTV segment. Finally, we include two case studies to illustrate one of the strategies adopted by incumbent operators to enter the IPTV space: the launch of VoD services.
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