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Taiwan’s communications market generated $10.5bn, a decline relative to 2008 levels that is, in part, explained by a contraction in overall consumer spending as a result of the 2009 global economic crisis. The most significant drop occurred in the fixed voice market, which saw an 11% contraction during 2009, from $2bn to $1.8bn. Despite the strong economic rebound in early 2010, Pyramid Research projects that 2010 will be another tough year for operators in Taiwan, largely because of the January 2010 ruling mandating a drop in fixed service monthly rents and mobile 2G and 3G services. We expect fixed voice services to drop another 5% in 2010 and mobile voice services to drop 1%.
On the heels of a strong economic recovery in 2010, however, the market should begin recovering in 2011 and grow at a compound annual growth rate of 1.1% during the 2010-2015 period. The fastest growing segment will be mobile data, fueled by the promotion of high-speed mobile broadband packages, mobile broadband/netbook bundles and mobile broadband/fixed broadband bundles. We expect mobile broadband to grow at a CAGR of 15% between 2010 and 2015, reaching $352m in revenue at the end of the forecast period. Migration to fiber, high-speed 20Mbps+ connections, IPTV and HD will fuel fixed broadband growth over the next five years, enabling the fixed broadband market to generate $1.8bn by 2015.
Executive Summary
Market and Competitor Overview
Taiwan in a Regional Context
Economic, Demographic and Political Context
Regulatory Environment
Demand Profile
Service Evolution
Competitive Landscape
Major Market Players
Segment Analysis
Mobile Services
Fixed Services
Pay-TV
Identifying Opportunities
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Publication Date: July 2010
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